Becoming a Sales Guru: The Follow-up Connection

04/28/2010 at 11:42 am Leave a comment

Whether you are on the road to becoming a sales guru or sales expert, to be the best in your field it is critical you develop your skill of follow-up with your clients or potential clients.

You just never know when someone will have a need for what you are selling.

How do you start to develop the skill of follow-up?  The place you start is with your reputation — You need to be dependable and reliable.  Start by scheduling a follow-up visit with your client or potential client.  Schedule a mutual time-frame, frequency and method of communication. This can be in person, email, or phone.  But, once you commit to this follow-up, you MUST continue to follow-through – you become reliable and dependable.

One area that is sometimes forgotten is the follow-up after a sale.  It just takes a quick call and confirms in your client’s mind that their decision was a good one to buy from you.  Some people like to send a handwritten note.  Whatever method you choose, follow-up after the sale.

Follow-up comes down to self-discipline and correctly managing your time.  Today, technology has great tools to assist you.  Schedule your follow-up calls daily.  Learn how to connect with a few people each day.  Think of it this way, if you follow-up with 1 person per day, that could be 365 people in a year.  So what if you doubled or tripled those daily follow-up calls?

To become the sales guru, you become a master of follow-up.

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Entry filed under: Sales Guru Bob Beck, Sales Training. Tags: , .

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